My 4 core drivers as a designer are:
End-to-End Product Design
Cultivating a human-centred experience across the full design lifecycle—from discovery and wireframing to high-fidelity prototypes and implementation — ensuring cohesive experiences that align vision with execution.
Data-Heavy Experience Design
Expertise in designing intuitive interfaces for complex financial products while navigating regulatory requirements and ensuring accessibility for diverse user bases.
Strategic Design Thinking
Balancing user empathy with business impact using data and insights to inform design decisions that drive engagement, conversion, and long-term product success.
Cross-Functional Collaboration
Proven ability to work effectively with researchers, developers, analysts, product owners, compliance, and business stakeholders to deliver solutions that meet both user needs and business objectives in fast-paced financial environments.


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